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On Technology in Football Fandom: How Does Technology Condition the Fan's Experience?

This post is part of a three-part series sponsored by Samsung about the role of technology in sports fandom. Samsung was kind enough to give us a very broad topic and a lot of leeway in terms of what we can write about. I think most other blogs are probably going to participate in this series by hailing the virtues of the latest plasma / LCD technology. Since I'm not much of a gadget nut, I'm going to approach this in another (extremely sophomoric) way--at least for this post. Maybe next time I'll write a more fanboy-ish column about how awesome it is to go to the local sports bar and have ten huge flat screens around me showing various games to watch. For now, I'm going to subject you to the following food for thought.

While the majority of the population hails technological advancements as the hallmarks of progress, there have always been some who have worried over technology. The Luddites railed against textile innovations that deprived them of jobs. Neil Postman believed that the advent of television left us unable to relate to the world in traditional, authentic ways. The list could go on. What a lot of these views about technology have in common is that they point to how things that we now accept as completely natural may have, in ways that we rarely think about, fundamentally changed the way that we experience the world. In this light, what are the implication of the advent of digital, internet, instant-data-transfer, and other technologies for following sports?

First, of course, the positives, the stuff we all love about the new hi-tech world of sports. It is, for instance, now infinitely easier than ever before to follow your favorite team. Once upon a time, it was next to impossible to follow recruiting in the way that the internet has now made possible. The information just wasn't out there. These days, every Gamecock fan all over the country can get up the minute news about the latest commitment. Remember when we were all scouring the internet about Marcus Lattimore's recruitment in the days and hours leading up to his commitment? That's a phenomenon with little precedent.

Technology has also made it really easy for a guy like me, who left Columbia a few years back, to follow Carolina football. Most games games are now nationally televised, and the ones that aren't--including those against teams like Furman--are viewable on ESPN360. 30 years ago, before cable television and the internet, people like me wouldn't be able to see those games, which would make being the kind of obsessive fans we are fairly difficult.

Is there anything that we've lost with the technological advances in fandom, though? I'm probably not the person to answer that question. I'm not old enough to remember what it was like before ESPN existed, and I've also had the benefit of the internet for most of my life. I do, though, feel that as with anything, there's probably a payoff. I would imagine that going to or watching a game meant something a little bit different before it became so easy to do these things. Let's imagine what it must have been like to be a Steelers fan in New York and to watch your team win the Super Bowl back in the 70s. You don't get to watch games every week. Is it a more momentous occasion to watch the big one back then than it would be now? Is the actual experience of spectating different? Was there a certain pleasure in watching a game during this relatively low-tech time that we can't achieve now? I would have to assume so, although, again, it's hard for me to describe the how and why.

At the end of the day, though, this is essentially an academic exercise. Fandom is, mostly for the better, now thoroughly enmeshed in the world of the high tech. That's the world we live in, and it will like become increasingly so in the coming years.

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interesting read

good work Gamecock man. It will be interesting to see where sports in in a few years with all the technology and TV exposure.

USC Gamecocks Sports Analysis and Insight
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by Flounder on Oct 29, 2025 6:35 PM EDT reply actions  

Thanks, Flounder.

Other things that have been lost due to the hi-tech revolution—
1. Listening to games on the radio.
2. Gamecock Man’s free time. (I could have sworn I used to play the guitar more.)
3. The privacy of underage amateur athletes.

Garnet and Black Attack: A Blog By and For Gamecocks Fans.

by Gamecock Man on Oct 29, 2025 7:36 PM EDT up reply actions  

Recruiting

It’s funny how recruting has become such big business on the ’net (I imagine recruiting drives the majority of the insider revenue for Scout and Rivals).

It wasn’t so very long ago that we had to go buy a copy of the State to get Phil Kornblut’s little blurbs … or wait for a copy of Spurs and Feathers. I remember around 1995-1996, on National Signing Day a bunch of us would call the sports department at the Post & Courier to see what letters had come in … and they would happily field the call.

They wore garnet helmets.

by tryptic67 on Oct 30, 2025 7:24 AM EDT reply actions  

I think recruiting coverage is perhaps the most significant change CFB fans have witnessed in the past years.

The kind of up-to-the-minute info we have available to us is pretty shocking, really, when you consider what the norm used to be.

Garnet and Black Attack: A Blog By and For Gamecocks Fans.

by Gamecock Man on Oct 30, 2025 10:33 AM EDT up reply actions  

It's undeniable how big a business it has become ..

but its more the packaging (and the marketing) that has changed than the appetite, which has always been huge - it was just more marginalized before the rise of internet paysites. You just had to go down to the Capital Newstand and buy the fold-over 8.5×11″ copy paper newsletters (stapled pages - no peeking!), Spurs & Feathers and listen to Kornblut’s radio show. I kinda miss the old way, really.

Thinking about it what’s really changed most is this business about 3 star, 4 star and 5 star recruits and national “ranking” services .. .which I think does a disfavor to the recruits and the coaches.

From my perspective, the most significant change for CFB fans has been (a) wall-to-wall TV - e.g., every SEC game is on national or at least regional TV and (b) how it seems CFB gets more ESPN, Fox Sports etc season-long exposure than any other sport except the NFL. Remember when it was vanishingly, once-a-season rare for GameDay to do a remote?

For example, the recruiting battle between USC and FSU for Laveranues Coles of Jax was a huge deal.

They wore garnet helmets.

by tryptic67 on Oct 30, 2025 11:57 AM EDT up reply actions  


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